|
Manage Customer Service Flow
Queuing Management System
Virginia
Department of Motor Vehicles
implemented
this best practice in 1996
Qualifying
under the Best Practices
catalogue:
3
31 Manage resources and capabilities
311 Process requests for products and services
Best
Practice Summary
(how it works, how you measure it)
The Queuing
Management System (QMS) is a PC-based take-a-number system that
organizes customer traffic in all 73 of DMV's Customer Service
Centers. The role of the QMS begins when the customer approaches
the Information Desk. There, a Customer Service Representative
who is knowledgeable about the necessary procedures, documents,
and paper work required for each transaction assists him. The
representative asks the customer what type of transaction he needs
to conduct, enters him into a particular category in the queuing
system based upon his transaction needs, and gives him a ticket.
These queuing categories are based upon the complexity and amount
of time required to process each transaction. The Customer Service
Representative also gives each customer a clipboard, pen, and
any required paper work to complete while waiting to be called
for service. This helps ensure that each customer has completed
necessary paperwork before approaching the service window. Customers
no longer have to endure standing in long lines; rather, they
are directed to sit comfortably in lobby chairs and wait for service.
The system notifies the seated customer to proceed to a particular
service window when it is his turn using both an electronic message
board and a voice announcement.
Behind the
scenes, managers prioritize certain categories and make adjustments
for periods of heavy customer traffic. For example, if a manager
has a large number of renewal category customers waiting in the
queue, he may decide to designate certain windows to handle renewal
category tickets first, then tickets from other categories on
a first-come, first-served basis. As a result, customers in the
renewal category are prioritized at those designated windows.
This prioritization helps to speed the flow of renewal customers
through the Customer Service Center (CSC) and reduces the overall
wait time for all customers.
The DMV Commissioner,
Executive staff, Directors, and District Managers have access
to real time information through the queuing system. They can
view the activity in the field using special "management systems."
These management systems enable users to access the queuing system
computers located in a CSC via the agency network. Thus, management
system users can view current activity in any CSC from a remote
location.
QMS is now
interfaced with the DMV web site so customers can see current
wait times for any CSC. This allows customers with web access
the opportunity to see how busy their local CSC is without leaving
their home or office. In addition, historical wait time data is
now available for customers to view on the web site. This data
provides them with even more decision-making information.
Impact
on the Process Organizational Performance (OUTCOMES)
QMS has been
very successful: it has reduced customer wait times, increased
customer satisfaction, and reduced employee stress. DMV's Arlington
CSC illustrates the overall success of DMV's Queuing Management
System initiatives. In February 1997 employees at the Arlington
CSC served a total of 17,929 customers at an average wait time
of 21 minutes 30 seconds. In February 1998, after using QMS for
one year, Arlington employees served more customers, 20,843, in
a shorter average wait time of 10 minutes and 12 seconds. QMS's
success can also be measured statewide. Consider the average wait
times for the first quarters of fiscal year 1998 and 1999.
First
Quarter FY98 First Quarter FY99
July 10
min; 50 sec. 10 min; 12 sec.
August 12
min; 18 sec. 9 min; 26 sec.
September 10
min; 06 sec. 7 min; 22 sec.
In 1997, a
DMV Customer Satisfaction Survey was conducted by the University
of Virginia. Survey results showed that 81.6 percent of customers
who had visited a CSC installed with the queuing system were satisfied
with their wait times as opposed to 72.4 percent of customers
who visited a CSC without the queuing system.
Additionally,
the 1997 survey found that 88.2 percent of customers rated DMV's
overall performance as good or excellent; 92.9 percent of customers
were very or somewhat satisfied. A 1998 follow-up survey conducted
by the University of Virginia shows that the customer satisfaction
level continues to increase: 90.6 percent of customers rated DMV's
overall performance as good or excellent and 94.3 percent were
very or somewhat satisfied.
Best
Practice Qualification
DMV is contacted
on a continual basis by other motor vehicle organizations as well
as local, state, and federal groups to learn about their implementation
of the Queuing Management System. In addition, DMV received the
American Association of Motor Vehicle Administrators 1999 Customer
Service Excellence Award for Region II.
For
Additional Information
Virginia
Department of Motor Vehicles
2300 West Broad Street
Richmond,
VA 23220
Janet
Smoot
(804) 367-1998
dmvjes@dmv.state.va.us
Bill
Jacobs
(804) 367-1130
dmvjj1@dmv.state.va.us
Michelle
Fadely
(804) 367-9598
dmvmf1@dmv.state.va.us
Search
the Best Practices Database
While the
individual best practices are shown under the Best Practices Repository,
you may also query the repository by keying in a word or phrase
below. The repository will then be searched for your phrase. If
it is not found, you are invited to e-mail the Commonwealth Competition
Council with the topic you are interested in, and an attempt will
be made to contact one of the Virginia state government agencies
responsible for that issue.
|